Are you representing a brand on Twitter? Read this.

Before you hire someone to run your Twitter account, they should be checked for basic Twitter competency before you hand over the keys to your brand.  Here are some things any Twitter brand pro needs to know. 1. The dot-mention Starting a tweet with a username pretty well guarantees that it won’t be seen by anyone […]

Pick up the slack, Beats by Dre.

I’ve never condoned the purchase of Beats by Dre before.  And I never will. But, I do own a pair.  I received them as a gift.  I was taken aback to receive a $200 pair of Beats headphones as a gift, but that’s neither here nor there. Beats by Dre headphones are a well-marketed and incredibly mediocre […]

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