A thorough aggregation of my thoughts on the gun-control debate

While we’re between mass shootings, I thought my fellow Americans might like to be riled up about gun rights and gun control.  Here we go…

Gun violence in the United States is a problem that needs a solution.  Unfortunately, a number of powerful forces have found a way to keep literally any effort to address gun violence through change in the way we legislate and regulate the purchase/sale/ownership of guns in the country.

Me, and my relationship with guns…

I grew up in a Pro-2A family.  At age 8, I caused a major problem with my family by refusing a ceremonial .22 that was a gift to every boy from my Grandpa at that age.  I didn’t want a gun.  I wanted a scanner for the computer.

I’ve grown up around guns, and I’ve had them in my life for my entire life.  I’ve been hunting several times, for several types of critter, and it’s something that I don’t enjoy, because it’s fuckin’ boring.  Still, our lifestyles revolved around hunting. Wyoming schools usually give a hunting holiday to students in the fall.  It’s a big part of the way of life in Wyoming, and that’s something I’m used to.

But, as a human with a brain, my views on guns have evolved, as I realize that there are places and people in the world that do not have responsible gun ownership cultures that permeate every facet of their lifestyles.

The real world has revealed itself to be a place that is not full of responsible gun owners, like those that populated Star Valley, Wyoming.  There is no culture around it, no respect for the weapon, and no respect for the power that wielding a gun gives the wielder.

Now, before the NRA sends an army of #cuck #maga #snowflake #2a assholes to my doorstep, I want to state, for the uninitiated, that yes–there are responsible gun owners all over the United States.  What I intend to explore is that there are people at all levels of the gun safety-gun ownership spectrum, but they all currently have the exact same access to the exact same level of fire power.

The gun-friendly world I grew up in had zero tolerance for irresponsible gun owners.  Guns were unloaded before they were stored.  Guns were kept in safes.  Parents taught and supervised their children as they learned about guns, and a gun’s role in a household–just as their parents taught and supervised them.

If we lived in a world that was like the community I grew up in, I don’t think our gun violence problem would be as it is today.

So let’s think about the problem…

As it stands in the United States, it is incredibly easy to purchase a firearm, and accessories for that firearm, including ammunition for those firearms.  It is easier to buy a firearm without setting off bells and whistles than it is to buy two boxes of Sudafed.

The ATF Form 4473 is, provided to the gun purchaser for completion prior to a firearm purchase.  The form asks the buyer a bunch of questions that are (usually) already known by the government, such as “Have you ever been convicted in any court of a felony, or other crime for which the judge could have imprisoned you for more than one year, even if you received a shorter sentence including probation?” and “Are you a fugitive from justice?”

The form also contains questions that are intended to easily identify potentially-criminal behaviors like “Are you an unlawful user of, or addicted to, marijuana, or any depressant, stimulant, narcotic drug, or any other controlled substance?”

Maybe.  Maybe not.  If I took an Adderall during college, should I check yes?  Jeez, I was just trying to study better and it was only once.  I’m not a criminal–and surely that’s what they’re driving at, right?  I’m just going to mark “no.”  After all, it says below that any person “who answers ‘yes’ to any of the questions 11.b. through 11.i. and/or 12.b through 12.c. is prohibited from purchasing or receiving a firearm” and I want to leave with this gun, the fastest way is to just mark no and move along.

The document is filled out, and there is no attestation of certainty under penalty of perjury.  The document is weak, and it only catches dumb criminals because it’s a stupid gutless piece of paper that is only useful in hindsight.

Fixing the problems…

We have a background check system for purchasing guns: the National Instant Background Checks System, known as NICS.

NICS relies exclusively on submitted records on persons who may be qualified from receiving firearms.  NICS can only render decisions on information it has available.  The Wikipedia page for NICS notes that, typically due to a failure to aggregate information, two mass shootings have occurred that should have been disqualified by NICS.

Fixing the flow of information has been proposed in the Fix NICS Act of 2017.  This legislation was supported by the NRA.  The act is relatively gutless.   The primary locus of control was for penalizing downstream agencies for not reporting relevant information to NICS.  These duties to report are already in place, and so the bill effectively has no effect on the effectiveness of the system.

Penalizing downstream government entities sounds good on paper, but if the agency doesn’t report something to you, how are you going to penalize them?  Would they just come up to you and say that they’ve been very naughty and in need of a penalty?  Probably not.

NICS is a step in the right direction.

So what do we need to do?  My idea? Throw computer science at the problem.  For computer systems tracking convictions, indictments, etc, they need to automatically report this information to NICS, and remove the human margin of error completely.  This data needs to be pushed into the system, leaving no time for gaps in data availability.

Tracking transactions needs to produce tangible intelligence automatically, via machine learning.  Heuristic profiles for gun buyers should be developed and modeled, and the system should become extremely efficient at identifying patterns of purchase that are out of the ordinary for that buyer.

For example, if someone has never purchased a weapon before, they should be able to buy a gun, and a data-determined reasonable amount of ammunition for it–akin to buying a printer and an ink cartridge.

But, if I walk into a store, as someone that has never purchased a gun before, alarm bells should go off when I attempt to purchase extreme levels of ammunition, such as the James Holmes case that led to the Aurora, CO theatre shooting.

If I walked into Staples, and asked for the fastest printer they sold, and every ink cartridge for it, they would have reason to believe that I am performing an unusually high volume of printing.  Perhaps they would perceive me as a publisher of a zine.

Modernizing the NICS system, by automating inter-agency communication, would not “impede” the right to bear arms–if anything, it would expedite processing for a vast majority of responsible gun owners.

In cases where states have implemented their own NICS programs, data gaps can also form when a transaction or update in a State NICS system is not synchronized with the Federal NICS system quickly enough.  These cases make it possible to cross state lines and exploit old data in the background check system.  Real-time submission of data is crucial for the reliability of a system like this.  Realistically, a federal system with satellite state systems is a bad design for a system like this, as it violates the consistency principle of database systems–two identical queries should never produce different results.

Support for a solution

95% of Americans support universal background checks.

Here’s something I’ve learned: the Pro-2A crowd is a gullible cabal of very-marketable consumers.  This might sound like a sweeping generalization, but the data suggest otherwise: the moment a gun violence story enters the news cycle, gun sales go up and ammunition sales go up.  Frenzies around impending gun legislation cause gun shortages, ammunition shortages–and then, like clockwork, those interested in buying guns and ammo will say “There are no guns! There is no ammunition! That didn’t take long–they’ve already started taking away our guns!”

The obvious response is to hand the person a sheet of tin foil–so they can fashion a hat.  This is a self-fulfilling prophecy, and it is one of the best, most time-tested example of one, because it happens every time news of gun violence takes over our airwaves (which is increasingly frequent).

Here’s a fun activity…

Take the NRA’s biggest current deflection: The only way to stop a bad guy with a gun is a good guy with a gun.

Now, replace the word “gun” with literally any product, and see if it doesn’t just sound like a marketing ploy to twice as many products.

The only way to stop a bad guy with a hamburger is a good guy with a hamburger.

NRA Logic


The gun show loophole is another obvious weakness in the federal system of controls surrounding firearm ownership for one reason: while an ATF 4473 is completed, it is not called in to NICS, and there is no duty to report the facts on the 4473 after the gun show.  Any number of disqualifications for gun ownership can be misrepresented, and that misrepresentation will never be checked.

Should a gun purchased at a gun show ever have its chain of custody questioned, the gun shop is expected to have the 4473 on file for twenty years.  Penalties for not having the 4473 which is a pittance compared to the real obligation that we have to our life, liberty and pursuit of happiness.  A recent statistic shows that an American has a 1 in 315 chance of death due to gun violence.


In recent years, nothing with regard to Americans dying by gun violence has changed, except the frequency and magnitude of mass shootings.

At the moment, the only thing that seems to change minds on the issue is personally experiencing gun violence, as Josh Abbot did after the Las Vegas Shooting in 2017, or losing a loved one to gun violence.

We have lots of non-intrusive high-tech options that would make gun buying more efficient and hassle free for 99% of consumers, while simultaneously increasing compliance with laws that are already on the books.

With almost 100% statistical certainty, I can predict more gun violence jamming up our news cycles before anything meaningful occurs.

Our options are to protest with our speech (calling senators and representatives, spreading the word), and to protest with our wallets (an effort to boycott the organizations supporting the NRA, for example)

The solution lies in legislation, and changing the way we run the show.  But hey, if President Trump can single-handedly attempt to suspend the 14th amendment on a technicality, I think the Second Amendment is also ripe for review.

Hit the ground running: Scala, and the future of functional

You may have heard about Scala.  This language is taking the big data world by storm.  If you’re an object-oriented/procedural programmer, this post will show you how to adapt the concepts you already know into Scala’s lightweight functional syntax.

Here are some of the highlights of Scala

  • Optionally functional, optionally object-oriented
  • Runs on the JVM (so Scala programs can run anywhere a Java program can)
  • Extreme performance with low code (effortless parallelism [caveats exist])

Getting started with Scala is easy.  I recommend installing IntelliJ Community Edition and using their IDE.  It provides helpful type checking and does a pretty good job holding your hand.

Functional programming prides itself on immutability.  Scala builds on this by providing two variable types, var and valvar represents data that is allowed to change after instantiation and val represents data that will not change after instantiation.

Flipping the switch: learning to think functional

At first brush, it’s easy to think and implement solutions in Scala using a procedural approach.  Scala allows you to use as much OO style as you like, and as much Functional style as you prefer.  As a result, it’s easy to get caught in old ways.

The Pattern: transforming a collection of objects

Take this C# example.  Here is a Person class with a first name, last name, and an age.

Here is code that instantiates some people, and then returns a list of strings “Last Name, First Name”.

It is important to note that the result data structure had to be explicitly created, and the for loop must be explicitly told what the “item” is for the “collection.”  This code works as expected.

Let’s accomplish the same thing using Scala, and functional syntax.

Using a “case class” simplifies code because it is automatically its own constructor, and there is no assumed “logic” with the object beyond sensible equality checks.

Then we build a List and iterate over it using “map.”  Map is a function for iterating over a collection when you need output.  The part with person => is actually specifying a function for a person to be input.  The function does not say “return” because Scala assumes the last line of the function is the return.

Notice that no “result” array needed to be created in order to accomplish this transformation.  These data structures are automatically instantiated and kept behind the scenes.

The Pattern: Perform an action on several pieces of data.

Performing some small piece of work without needing the result of the output is common. For these examples, I will simply output the “Last, First” result

In C#, this is another loop

In Scala, this is also a loop, but a function is passed as an argument.

The Pattern: Accumulating results in a loop

Assume that we are performing a sum of the ages of our three people.

This code is relatively straightforward.  We instantiate a sum accumulator (0) and for each person, we just add their age to whatever sum was last.  sum is required to be mutable.

The same operation can be performed in Scala…

This seems cryptic, so let me walk through this token by token

  1. val total specifies that we are creating an immutable variable named “total.”
  2. people.foldLeft specifies that we’re going to be performing a “left to right” operation on the people object
  3. (0) specifies that this is the starting sum before we begin
  4. (sum, person) specifies the signature for the inline function.  foldLeft will pass the accumulator (sum) in at the first position and the item in at the second
  5. => sum + person.age specifies that the sum plus the person’s age are the new sum.  Since this is the last line of the function, no return was necessary.  sum + person.age will be calculated and passed to the next iteration as sum

When all “people” have been processed, the “total” variable will contain the combined age of all people.

This code works exclusively with immutable variables and relies on the language to maintain structures to work through the problem.


My goal with this post was to show you how to transform common object-oriented tasks into a functional paradigm.  These examples show how the language works behind the scenes to do work that normally chews up programmer time and lines.

Next time, I’ll show you the Scala way to regex data, go parallel, and introduce you to Pattern matching.

Creating an Invisible Application: Adding email as an interface for an application

This post is designed to serve as a brief technical overview of a recent feature added to ServiceSpark, a community service management platform I develop as a volunteer for the United Way of Albany County.

ServiceSpark uses email to send email notifications to volunteers about new events and new comments on events that the volunteer is connected to.  The email includes a link back to ServiceSpark.org, and encourages the user to RSVP and comment on the event.  Unfortunately, however, this requires a click, a login, and users rarely follow through with the process.

The Challenge

Use email as an interface for ServiceSpark, allowing users to “reply” to an email to leave comments, or allow users to RSVP using their client’s native calendar support.

The Implementation

My implementation of this required some sort of way to generate unique reply email addresses for each email that was sent, and a way to make note of the reply address, so that replies, if any, can be processed.

Dealing with the reply is also problematic.  Many replies include the chain of emails behind the reply, or signatures.  These artifacts need to be stripped from the application, or else the comments will become cluttered.

Emails also need to be attached to the user’s ServiceSpark identity.  Every message should come in and appear as if the volunteer logged into ServiceSpark and created the comment, or submitted an RSVP manually.

But, finding a way to receive email at any possible address seemed challenging. For starters, standardizing a way to communicate with an email platform is difficult.  Hijacking qmail, or some other mail queue is just tedious and feels like a kludge.

The Tools

Receiving emails turned out to be easy with Mandrill.  Mandrill has an “incoming message API” that allows for your application to receive email via webhooks.

Briefly, this is how Mandrill works

  1. Set up a custom reply domain.  This is a DNS MX entry that will set Mandrill as handler for a custom domain.  This takes about 5 minutes.
  2. Set up a route from your Mandrill dashboard.  This maps incoming messages to a webhook on your server.  For mine, I set up a wildcard, so that all addresses get sent to the webhook.
  3. Emails received by Mandrill will be pushed as a JSON object to your server in nearly real time.

Since I’m using CakePHP, which is MVC, I set up a controller that is a singularized endpoint for all incoming webhooks.  A token is used as a shared secret for the application and Mandrill.

  1. Application receives a POST at /webhooks/incoming/<token>
  2. Application fires an event Webhook.Incoming.<token>
  3. An event handler is set to listen to Webhook.Incoming.<token> and parse the incoming data.

Once the webserver was receiving messages from Mandrill, I began work to parse the messages.  Dealing with the “junk” in email, like signatures, and threads was a huge requirement.  Posting this information publicly would clutter the application greatly, and annoy users.

GitHub to the rescue–literally!  GitHub wrote an email reply parsing library, and the library has been ported to PHP.  Including this library and parsing the text from the Mandrill request was trivial.

Mapping the incoming email address to a specific action is accomplished by a database table that has fields for GUID, user_id, event_type, and event_data.

So Far

  1. Emails are generated with special GUID@myreplydomain.org Reply-to addresses.
  2. GUIDS and the corresponding event information are saved to the database.
  3. User receives an email.  If they would like to respond, they may do so using their email client.  Replies go to <guid>@myreplydomain.org.
  4. Emails are received by Mandrill, parsed and sent as a JSON object to a webhook on my web server.
  5. The server looks up the guid and processes the email appropriately.

At this point, email to comment is working beautifully.  The next challenge is sending valid meeting requests and processing the responses into the application.

Standards are your friend.

The global standard for calendar data exchange is ICS aka ICAL.  This text format specifies events, and recipients, and metadata to allow loosely-coupled applications to synchronize state (like meeting cancellations).

There is a protocol to using ICS/ICAL to exchange event information.

ICS/ICAL crash course

  1. Lines are allowed to be 75 characters long.  If your line needs to wrap, the next line should start with a space.  Ideally, you should construct your file, and then wrap the lines one at a time at the end.
  2. ICS files start with BEGIN:VCALENDAR and end with END:VCALENDAR (calendar boundaries)
  3. Key VCALENDAR fields are
    1. PRODID: a string describing application vendor and application that generated the ICS file.  The format is -//vendor/product//LANGUAGE
    2. METHOD: a string describing the nature of the ICS/ICAL file.  Common values include PUBLISH (for publishing event information), REQUEST (for requesting an RSVP), CANCEL (for cancelling an event)
    3. VERSION: the version of the ICS/ICAL standard used.  This is commonly just 2.0.
  4. Events lie within calendar boundaries.  The event boundaries are BEGIN:VEVENT and END:VEVENT
  5. Key VEVENT fields are
    1. SUMMARY: a title for your event
    2. DESCRIPTION: descriptive text about your event.  Newlines should be replaced with the literal string “\n”
    3. DTSTART: the start of the event, ideally in UTC
    4. DTEND; the end of the event, ideally in UTC
    5. DTSTAMP: the time the ICS/ICAL file was generated
    6. UID: a unique identifier that can be used to reference the event in subsequent event updates or cancellations.  This can be anything (URL, GUID, SHA-256 hash), but you need to record it, or you’re going to bungle the entire protocol.
    7. ATTENDEE: encoded metadata describing the recipient’s relation to the event. Subfields include…
      1. RSVP: true or false, depending on whether you want the recipient to respond (Google and Outlook will not show RSVP buttons without this)
      2. CN: the name of the recipient
      3. MAILTO: the email address of the recipient
    8. LOCATION: a string describing the location of the event
    9. URL: an absolute URL for the event. Subfields include…
      1. VALUE: the actual URL for the event

Example ICS/ICAL meeting invite file

Attaching a file like this to an outgoing message will cause (most) email clients to display RSVP buttons!

When an ICS/ICAL file is formed properly, Google will show RSVP buttons.
When an ICS/ICAL file is formed properly, Google will show RSVP buttons.

When an RSVP choice is selected, an ICS will be sent as a reply to the endpoint.  The email address that sends the ICS response can not be treated as important, and should not be used to identify the recipient.  For example, Google uses one notification endpoint for all of their users, and you will be unable to reliably determine who is RSVP’ing to the event.   Instead, the UID should be used exclusively, or else updates to the event will cause duplicates, and all other manner of chaos.

Receiving the RSVP Reply

When Mandrill receives the reply, they will perform a POST to your specified webhook.  The response will be an ICS file.  The ICS file follows the same format as outlined above: it begins and ends with VCALENDAR boundaries, containing at least one VEVENT inside the VCALENDAR.

A number of parsers exist for robust ICS parsing, but we are not interested in anything beyond the latest response for the UID.  When the ICS was sent, the UID and the incoming email address were saved.  As a result, we can look up the UID based on the email that it came from.  If an email is received, and there isn’t a valid link between that email and UID, then nothing will be done.

  1. Look up the UID based on email address.  This returns the user, and the corresponding action (event RSVP modification, in this case).  It is worth noting that these email events should expire eventually, so these email endpoints will automatically deactivate.
  2. Regex the incoming ICS response for the VEVENT region containing UID.  This is not a multi-line regex.  This will capture and return the entire VEVENT.
  3. Regex the VEVENT region for a valid going/not going/tentative response.  Please note this is a multi-line regex.  This will check each line and then capture and return the DECLINED, ACCEPTED, OR TENTATIVE state of the RSVP.
  4. Once we have determined the new state of the RSVP, update the user’s RSVP.


The pieces of this project demonstrate the beauty of event-driven programming.  Using modern web development techniques like webhooks allow for decoupled applications to seamlessly interact with each other.  Mandrill’s service integrates so smoothly with my application that the end result is an interface that is invisible, but robust.  The end result is a incredibly rich interface to an application, where the user interacts and derives value from the application without even logging in.


Mandrill’s email service does not allow for the appropriate attachment headers (specifically METHOD: REQUEST) to be included in the message.  As a result, Outlook (desktop and web) will not show RSVP buttons.  Outlook (iOS and Android) perform according to specification and will present RSVP buttons.

[confused subject line here]

Here is an email template that will work in 100% of business contexts.  I hereby release it into the public domain.

[contrived greeting here],

[brief synopsis of confusion here]. [assignment of blame here]. [statement beginning with “my understanding was…” Here].

[exhaustive elaboration of misunderstanding here]

  • [finer points of misunderstanding here]
  • [complete sentence disguised as a bullet point here]

[passive aggressive threat to involve a manager here.]

[request to set up a meeting and clarify here]. [mandatory expression of gratitude here].

[expression of sincerity here],

[first name here] [last name here]
[company name here]

[team location here]

[continued email thread here]

Recent security changes on bradkovach.com and a new WordPress plugin

Here is a small enumeration of the ways that I’ve improved security at bradkovach.com

  • Full-time HTTPS is available for all bradkovach.com domains.  My certificates are signed by DigiCert.
  • HTTP Strict Transport Security is enabled.  For compatible browsers (Firefox, Chrome), they should flatly refuse to communicate with bradkovach.com unless HTTPS is available.  This affects all subdomains.
  • projects.bradkovach.com will return 406 Not Acceptable for any clients that do not attempt to communicate over HTTPS.
  • bradkovach.com will redirect traffic to HTTPS if any requests are made over HTTP.  This is a potential security risk as the request path and query string will be exposed prior to the redirect.  Since the contents of bradkovach.com are public, the trade-off was made in the interest of convenience.
  • I have taken down my public email address and now request that you use my Secure Message form.  I will receive your message via email and use PGP to decrypt it.  Optionally, you can use this facility to securely send me your public key so that we may begin secure correspondence.  By design, no sensitive information is exposed in email headers.
  • My Secure Message form is available as a free plugin so that you can also accept encrypted email from your visitors.
    • I recommend that your site use HTTPS full-time with this plugin.
    • There is no client-side encryption at the moment, which might compromise the security of the message when HTTPS isn’t used.
    • It is licensed GPLv2.0 in accordance with its relation to the GPG project as well as WordPress.
    • Download and Installation details can be found at the GitHub repository.
    • Please feel free to send a pull request if you would like to improve the plugin.
    • I will package the plugin for the WordPress Plugin Repository soon.

Using the SharePoint Social Comment Web Part

This issue has been miserably annoying to me, and I have spent a long time figuring out how to appropriately utilize the SharePoint Social Comment Web Part.

Here’s how to do it.

I know this works with SharePoint 2010.  This might work in SharePoint 2013…

1. To your web part project add a reference to the Microsoft.Sharepoint.Portal namespace.  This is NOT listed in the “Extensions” section of Visual Studio, and you’ll need to browse for it.

c:\Program Files\Common Files\Microsoft Shared\Web Server Extensions\14\ASAPI\microsoft.sharepoint.portal.dll

2. Create a placeholder in your Web Part’s ASCX file…

<asp:PlaceHolder runat="server" ID="plcComments"></asp:PlaceHolder>

3. Add a SocialCommentsWebPart to the placeholder in your Web Part’s .ascx.cs file

You can replace the Page.Request.Url.AbsoluteUri part with any URL.

4. The comments form should appear upon page load.   You might need to wrap the code in step 3 with  if(!IsPostBack){ ... }  but this usually works.

Are you representing a brand on Twitter? Read this.

Before you hire someone to run your Twitter account, they should be checked for basic Twitter competency before you hand over the keys to your brand.  Here are some things any Twitter brand pro needs to know.

1. The dot-mention

Starting a tweet with a username pretty well guarantees that it won’t be seen by anyone except you, the user mentioned, and any mutual followers you may have.  If you want to start a tweet with a username as a noun in your tweet you need to prepend it with a character.  The crowd has spoken!  Just place a period in front of the username to prevent it from being treated like a reply.

2. The favorite button isn’t anonymous

As part of Twitter’s revised algorithm, certain Tweets are put in your followers Timelines when you favorite them.  Be wary, this can have devastating consequences for your brand.

You wouldn’t want to favorite a magnificently hilarious and inappropriate tweet and then have your brand’s name saying “[your brand here] favorited:”

3. People love to be told what to do

Doing the whole “RT if you like xyz” is incredibly effective.  Hijacking things like sports/university affiliations are a very good way to get tons of cheap exposure.

4. Don’t phone it in.

Lots of brands think they can get away with auto-posting their Facebook Page statuses to their Twitter accounts.  Every single one of those tweets comes with a “fb.me” link.  Nothing advertises your ambivalence to Twitter quite like this.

These channels are different, and should be handled differently.

Scheduled content should be handled appropriately, as well.  If it’s obvious that a tweet was sent by a robot because no human wanted to be around to pull the trigger, some may perceive apathy.  Use scheduled posts sparingly.  Using scheduled posts for time-based contests (“We are going to announce a secret contest code word at 1 PM MST”) is a great way to ensure flawless execution of a time-sensitive campaign.  Other tweets?  Proceed with caution.

5. Visual content is most likely to win

Twitter’s research states that a Tweet with a photo is 35% more likely to be retweeted.

6. Hashtags are a force

Don’t try to be cute with hashtags.  Hashtags are used to allow the wealth of Twitter’s jabber congeal around a subject.  Used wrong, they can backfire terribly.

digiornos-you-had-pizzaDiGiorno Pizza proved that hashtag hijacking is not always the best idea with this Tweet.  The #WhyIStayed hashtag was being used at the time for victims of domestic abuse to share why they stayed in an abusive relationship.

Remember: with Twitter you are not in control of the discourse, and things can turn against you very quickly.

Here is where VH1 tried the hashtag #AskThicke. The discourse soon shifted.  People were grilling Robin Thicke for sexism, calling his hit song “Blurred Lines” a rape anthem, among other things.

If you’re going to go with a hashtag, make sure there is no way for it to backfire.  Comedy Central’s @midnight is a pace setter in this space.

7. Be personal

Nothing charms your followers more than a friendly discussion on Twitter.  Use emoji and emoticons.  Make jokes.  Talk to other brands.  People are on Twitter to chat without boundaries.  Go for it.

8. Distill.

You have 140 characters, and you should use them wisely.  Don’t use hashtags ironically or flippantly.  Your tweet should have meaning, and not be a waste of your followers’ time.

Thai Peanut Pasta

Al dente noodles covered with thai peanut sauce, parmesan, basil, oregano and fresh lime.
Al dente noodles covered with thai peanut sauce, parmesan, basil, oregano and fresh lime.

This quick recipe is tangy, spicy, and good as a hot meal or served cold as a salad.  As a meal, serves two.  As a side-dish, serves four.


  • 8 ounces of bite-size pasta (Rotini, Penne, Bowtie, etc)
  • 1/2 lime (keep other half for peanut sauce)
  • Grated parmesan
  • Basil
  • Cilantro
  • Fresh-ground black pepper
  • Thai Peanut Sauce (adapted from Blendtec’s recipe)
    • 1/4 cup milk (non-dairy is best, but not necessary)
    • Juice from 1/2 lime
    • 1 tablespoon honey
    • 1 tablespoon ground ginger
    • 1 tablespoon minced garlic (or one whole clove)
    • 1/3 cup peanut butter (creamy or chunky)
    • 1 tablespoon hot sauce (I use Sriracha)


Begin by boiling 1 quart of water.

Combine all ingredients for the Thai Peanut Sauce in a blender, and blend until smooth.  If you used non-dairy milk, you can put the sauce in a squeeze bottle for easy application (highly recommended).  Label and store in your fridge.

Cook the pasta to al dente (roughly 10 minutes).  Drain the pasta and return to pot or to a serving bowl.

Add enough Thai peanut sauce to coat the pasta.  Add Parmesan, pepper, cilantro and basil.  Toss to coat evenly.  Squeeze fresh lime on top.  Serve with more Parmesan, cilantro and basil to garnish.  Optionally, garnish with lime wedges.

Serve immediately, or to serve as a salad, refrigerate over night.