Category Archives: Facebook

The Great Walmart-Facebook Conspiracy

Walmart has started grooming a massive Facebook presence lately.  In stores, they’ve been urging customers to “Like your local Walmart on Facebook.”  Interesting.  It seems that, among big-box mega-mart retailers, Walmart is late to the game!

But this looks like a game that Walmart is prepared to win.  Here’s the key difference between Walmart’s Facebook strategy and, say, Target’s Facebook strategy.

Walmart is (professionally) maintaining a presence for every individual store.

All of the other big-boxes are not reaching down into individual communities to aggressively engage their markets.

This is impressive.  Here’s how I think they’re doing it.

Here’s the conspiracy: Walmart “community pages” are pushing out updates from an app called “My Local Walmart.”  “My Local Walmart” is an in-house app Walmart is using to auto-push updates to thousands of Facebook pages a day.  The content is run-of-the-mill tame promotional garbage, but that ROTMTPG is genuinely more effective when they have connected users on the local level, rather than the national level.

And it appears to be working.  The engaged users on my Walmart’s community page are talking to Walmart, airing their grievances, and getting responses.  They already have over 2000 Likes.

For Walmart, this seems like a huge achievement.  They’ve launched social media in a big, more-personal way than other brands, but they’ve still been able to maintain control of the situation.

… more as this develops.

#precipitate: Watching Twitter Aggregate The World’s Pulse

alternate title: My Love Letter To Twitter

This should be no secret to anyone: Twitter is my favorite social network. Twitter has earned my respect because the social network is impressive. Facebook and Twitter have the unique position of receiving a majority of the world’s thoughts, emotions and input on the world’s events and the pulse of the social scene.

Twitter aggregates these events better. Over the past hour, I have watched the Jerry Sandusky trial verdicts precipitate on Twitter. The key words of the case rose right to the top of Twitter’s trending topics.

I’ve been using Twitter since it was a baby social network, long before it was a social media bohemoth, like it is today.

Twitter will be a great social network for years to come, because they love and listen to their users (how could you not–they’re very social).

Twitter’s main feature set was put in place by its users: @username tagging, #hashtagging were all features used by Twitter users before the features were developed into the product. These features, as well as Twitter’s impressive push platform, have managed to make Twitter the fastest, most accurate (albeit chaotic with a low signal-to-noise ratio) to let the interests of the people be aggregated and to let them #precipitate.