At the University Bookstore, we’ve been campaigning to increase our likes on Facebook very aggressively. We’ve been honing our technique and we’re really getting good at it.
Here are a couple things that we’ve noticed
- Even though we’re open during the day, people are on Facebook during the night. Scheduling posts around the user’s schedule really improves engagement.
- Facebook should be combined with traditional marketing in interesting ways. For the Bookstore, we use it in tandem with Twitter and our unbelievably effective text message marketing system.
- Facebook users don’t mind being told what to do: simply telling them to LIKE something is acceptable, and users respond to it.
- Being social is crucial. Facebook Pages should not be all about your business. Let your users see the human side of your page. University of Wyoming Admissions has seen good luck by letting their intern Zach issue “Zach Facts.” Let users bond with your employees. This is a traditional customer service principle applied to social media.
In less than a week of revamping and focusing our strategy, Likes have gone up over 10%. Not bad. More to come.




